Universidad Católica Boliviana "San Pablo"

ABSTRACT This work consisted of the analysis and diagnosis of the company El Palacio de las Gorras S.R.L. trough techniques and methods of management, economic and financia¡ science which allowed us to understand the situation of the company and aleo to develop a proposal that would allow the improvement and expansion of its economic activities. The resuits of the study were the followings:  Analysis and Diagnosis of El Palacio de las Gorras S.R.L.  Implement the Strategic Assessment and Marketing diagnosis with their respective conclusions.  Performing an Organizational and Administrativa diagnosis including the sama respective conclusions.  All diagnoses were performed using the techniques, methods and theory of administrativa, economice and financia) matters.  Develop a coherent proposal basad on the most pressing needs of the company and ensure that they are subject to real time implementation.  Specific plans and remedia¡ measures for each of the deficiencias found during the diagnosis.  Strategies were established, plans as well and the respective findings and recommendations.