Universidad Católica Boliviana "San Pablo"

ABSTRAC This project tries to create the company of V-neck T-shirts production, whose purpose is to show the potential of clothes of Bolivian origin, which show the quality in design and shape of V-neck T-shirts, And that through the market study are more required by the young people of 15 to 35 years, whose clothes are a way of represent all their preferences, thoughts, feelings and beliefs. On the other hand, the production of V-neck t-shirts is a challenge due to the changing tastes of people and especially the young. The company will produce a total of 3,888 units of V-neck t-shirts per month, which will be sold at La Ramada and the Barrio Lindo fair initially at a price of Bs.90. Marketing strategies will be used out for product, price, place and promotion, where it will take into account the external and internal situation analyzing also the environments in which it is found itself, so that in this way they can fulfill the objectives that it has. The company will have its own financing from 2 partners, but in order to make itself known, it is essential to opt for extra financing from the bank at a rate of 7% per year, which will also serve to open a retail store in the area of 7 calles. Despite the fact that external financing is chosen and later to recover more of its initial investment than with own financing and earn less, it is decided to finance external financing. Because the VAN> 0 and the TIR surpasses the TMAR, it indicates that it is convenient, since it will generate sources of work and help in the economy of the department of Santa Cruz and Bolivia.